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Curtis Steinbacher holding an Xtego Creative umbrella on a rainy sidewalk in downtown Williamsport, PA
Article

Nobody Notices the Storm They Didn't Get Caught In

Curtis Steinbacher

Curtis Steinbacher

Founder & Lead Strategist, Xtego Creative2 min read

That's me on the sidewalk outside our office in downtown Williamsport, in the rain, under one of our own fancy Xtego umbrellas.

I don't write much about this company on social media. After seventeen years, I could count on one hand the number of times I've said anything publicly about what we're building here. But that doesn't mean I'm not excited about it. The work speaks, clients refer, and we've stayed busy. But standing out there holding an Xtego umbrella…the symbolism is not lost on me. Here's what it got me thinking about:

When a client hires us, whether it's for their website, their marketing, or their network, what they're really buying is the right to stop worrying about it. That's the site that doesn't go down the week of their busy season. The phone call that gets answered by someone who already knows their setup, and the business technology that solves real business problems. Most of our best work is invisible by design. Nobody notices the storm they didn't get caught in. That's the job, and after seventeen years I'm good with the fact that doing it well means nobody claps.

What I didn't expect at the start was the team. I ran Xtego as a part-time gig for well over a decade. It was just me. Nathan came on as Client Success Manager a year ago and James, earlier this summer. If the umbrella is the promise, then Nathan is the one who makes sure it stays over your head. And if the umbrella is the product, James makes sure it's the highest quality umbrella you've ever used. We all bring our own strengths to the table, and combined, I can say with confidence that I have the best team in the business.

Then there are our clients. Some of you have been with us for more than a decade. You stayed through platform migrations, through growing pains, and through the stretch of years when I was doing sales, support, and billing myself. You referred your friends. You picked up the phone when I called. I don't take any of that lightly, and if I haven't said it plainly lately, thank you.

The same goes for this community. Williamsport isn't where you go to build a technology company. We're building one here anyway, and this town is a big part of why it has worked so far. Businesses on these blocks trusted a local guy with their infrastructure well before I had a track record to reference. Now we do, seventeen years' worth. And while I am grateful for our history, I'm even more excited for what we're building towards. The best version of Xtego is still ahead of us.

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